Custom software
& web.

Professional software and web that represents your work the way you deserve — built by one partner, then kept alive with a Care Plan so you're not babysitting any of it.

Two ways in

Custom Software & Web Development comes in two tiers. Start with The Foundation to test the relationship on a focused first build; step up to The Custom Build when you need a full custom platform or mobile app. Mid-scope work lands on scope between them.

Every tier ships with the same 90-day service guarantee — your system is live, in use, and doing every job we agreed it would within 90 days, or we keep working at no additional cost until it is.

Recommended
Entry

The Foundation

$1,500 – $15K
+ Care Plan $600 – $1,000/mo
2 hrs/mo edits

Owners ready to start with a professional website or a focused first build. Tighter budget, want to test the relationship before a bigger build.

  • Website or focused first build (5–10 pages)
  • Care Plan Year-One (hosting, backups, SSL, monthly health reports)
  • Priority Slot Guarantee + named delivery date
  • 90-day Service Guarantee
Start here
Premium

The Custom Build

$50K – $150K+
+ Care Plan $2,500 – $4,000/mo
5 hrs/mo edits

Clients needing custom software or a mobile-app platform — dedicated build sprint, extended strategy, the full software bonus stack.

  • Custom software or mobile-app platform
  • Dedicated build sprint
  • Full software bonus stack (perceived value: $71,000)
  • Extended strategy (8 sessions / year)
  • Priority lane for upgrades & new features
  • 90-day per-phase Service Guarantee
Start here

What you also get

Six bonuses that stack on your software build — each one kills a specific worry a real owner has voiced when deciding whether to commit.

01
Year-One Care Plan Included

Hosting, backups, security, SSL, monthly health reports, included edit hours, and priority support — for the first year.

$18,000
“What happens after launch? What if it breaks?”
02
Quarterly Strategy Sessions

Four 90-minute sessions — system health, growth opportunities, new features, roadmap updates. The system grows with you.

$15,000
“What if my business outgrows the system?”
03
Priority Slot Guarantee

First-in-line scheduling. No waiting list. Named delivery date written into the contract.

$5,000
“When can we actually start?”
04
24/7 Emergency Response Window

Same-day on critical issues, off-hours fix guarantee, direct phone line. Year One.

$10,000
“What if it breaks at 11pm before a big launch?”
05
Mobile-First Performance Tuning

Page-by-page mobile UX audit + performance optimization so the site loads fast on the device that actually matters.

$8,000
“Will this work on my customers' phones?”
06
Custom Business Dashboard

Real-time, 5–7 numbers that actually matter for YOUR business, mobile-accessible. No more guessing what to look at on Monday.

$15,000
“How do I know what's working?”
Total Perceived Value
$71,000
Included with The Custom Build — not billed as line items.

The Care Plan is the spine

We don't hand you a system and disappear. The Care Plan is the recurring side of every software build — it's what makes “you're never abandoned at launch” a promise we can actually keep.

Included edit hours cover the small stuff: copy updates, image swaps, new sections, minor improvements. Anything beyond your monthly hours is billed at our standard $200/hr rate — no surprises.

What's covered
  • Hosting, backups, security patches, SSL
  • Monthly health report — what we did, what we caught, what's next
  • Included edit hours (capped per tier)
  • Priority support — direct line, not a ticket queue
  • Quarterly strategy session — system health, growth, roadmap
What's not
  • Major new features (those run as a separate sprint)
  • Third-party software costs (hosting fees pass through at cost)
Edit hours by tier
  • Entry — 2 hrs/mo
  • Core — 3 hrs/mo
  • Premium — 5 hrs/mo
  • Additional hours: $200/hr
Founding 5 cohort · launch-only

The first five in get something we'll never offer again.

The first 5 clients onto the flagship offers receive a Lifetime 24/7 Emergency Response Window on the software side — made permanent, not just Year One. Locked in for the life of their engagement.

  • Lifetime 24/7 Emergency Response Window — for the life of the engagement, not just Year One
  • Founding 5 client status — named on the site (if they want it), case study priority
  • Direct line to founder — no funnel, no ticket queue
  • Quarterly check-ins for life — not just for Year One
0 of 5claimed
Apply for Founding 5

Real because we honor it for those 5 forever. Bounded because the count is fixed. Story-worthy because they took a chance when the offer was brand-new.

90-Day Service Guarantee

Live, in use, and doing the job — within 90 days, or we keep working until it is.

Your new system will be live, in use, and doing every job we agreed it would within 90 days of launch — or we keep working at no additional cost until it is. We don't stop until the work represents you the way you deserve.

TriggerSigned Discovery scope — the agreed feature checklist. Guarantee fires if the checklist isn't all functioning and the system isn't in active use 90 days post-launch.
MechanicWe keep working at no additional cost until both conditions are met. Scope is locked in Discover, so the guarantee honors what was agreed — no unlimited scope creep.
Multi-phase projectsEach phase defines its own launch milestone in the contract. 90-day clock runs per-phase. The contract carries the precision.

Ready to build the real thing?